Brand-Focused HTML/Flash E-commerce Site for Blood Sweat & Tears
In 2002 we worked with the Atlanta-based clothing company Blood Sweat & Tears to build their online presence. The brand had a distinct rebellious and gritty identity, and the goal was to translate that vision into a compelling web experience. We developed a hybrid HTML and Flash site that incorporated a music player to set the mood.
A key component was integrating an e-commerce store, allowing them to sell directly to consumers. The project focused on using the available web technologies (HTML structure, Flash interactivity) to capture the specific brand aesthetic while providing functional online retail capabilities.
